We're proud to be different: solving the difficult challenges of data cleansing, integration and analysis in ways which are significantly faster, cheaper, and more flexible than conventional approaches.
Our innovative, data-driven approach makes it possible to create a comprehensive, fast and user-friendly 'data warehouse' solution for all of your customer data in weeks (rather than months or years).
We've established a strong reputation as the leading provider of 'customer insight' solutions to the academic publishing industry, and we're pleased to count many of the largest and most innovative publishers among our clients.
DataSalon was originally set up in 2006 by Nick Andrews and Jon Monday, based on over 15 years of personal experience of managing large-scale IT projects for major publishers and retailers, and on first-hand knowledge of the technical systems and services which are currently in day-to-day use.
The DataSalon MasterVision product is core to the offering and was developed in 2006 in response to the problem of establishing a joined-up view of multiple databases without having to replace or upgrade existing systems. From its launch the system was immediately adopted by Oxford Journals and BMJ (publishers of the British Medical Journal) and acclaimed as solving a significant business challenge for a fraction of the time and cost of conventional solutions.
The key to our success has been in 'growing' each client's system directly from the source data, rather than creating them through the traditional time-consuming (and expensive) process of analysis - design - implementation. This same innovative principle lies behind all of the services we now offer.
