Oxford Journals publish over 200 academic journals both in print and online, and since 2006 have been using MasterVision as the principal tool for all marketing analysis and customer segmentation, joining up 10 different customer databases.
OUP have adopted PaperStack to provide them with full API integration with both ScholarOne and Editorial Manager. A range of standard and bespoke reports have been created to deliver fast, accurate, and intuitive views onto their article submissions. Filtered access and data sub-setting rules allow OUP to share access with over 100 related societies.
"I'm a huge fan of the MasterVision system..."
"I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning. It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data."
Rachel Goode, Group Communications Director, Oxford Journals
MasterVision brings together IOP's subscribers, usage data, turnaways, members, editorial data, conference series and more, enabling highly targeted and innovative marketing campaigns to grow both subscriptions and author submissions.
"We have been extremely impressed by both DataSalon's technology and staff..."
Read moreRead less"MasterVision provides the easy-to-use tools we need to identify relevant contacts for our subscription and editorial marketing campaigns, as well as our other customer communications. With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff."
Jo Allen, Head of Marketing & B2B, IOP Publishing
BMJ adopted MasterVision in 2006 to clean and integrate data across its key databases, and since then over 4m records have been collected, cleansed and merged every week to give a single joined-up view of more than 1m unique contacts.
"What we have achieved since adopting MasterVision has been truly impressive..."
Read moreRead less"What we have achieved since adopting MasterVision has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.
The interfaces for searching and reporting are intuitive and simple to use and the solution provides complete flexibility to rapidly drill down into data enabling us to better understand our customer segments.
It has been a pleasure working with the DataSalon team during the implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes."
Phil Caisley, Head of Information Services, BMJ
MasterVision joins up all of MAG's different data sources and empowers sales and marketing staff to take control of their own data analysis with agile and flexible tools and direct access to key business intelligence. The MAG team uses MasterVision to generate leads both locally and globally, looking at usage and subscriptions alongside other customer interactions.
"It's great to have all this information at our fingertips..."
Read moreRead less"It's great to have all this information at our fingertips, with the ability to slice and dice it in ways we wouldn't have even thought of previously. Before, we would have had to ask for, and wait for, this information from multiple departments and by the time it did come back the initial need or thought process would have been forgotten. We are delighted to have chosen MasterVision; the team have been so helpful throughout the launch process."
Matthew Cianfarani, Director - International Business Development, Mark Allen Group
PaperStack provides ASCO with full API integration with ScholarOne and delivers comprehensive reporting onto all areas of their submissions workflow. The addition of author and reviewers survey data allows them to analyse the author/reviewer experience and deliver the best service possible for their contributors.
Mary Ann Liebert is a leading independent publisher of over 90 scientific, technical, and medical journals known worldwide for its prescience and establishment of authoritative peer-reviewed content. MAL have adopted PaperStack to provide them with a complete reporting suite for the scholarly submissions process. It is fully integrated with ScholarOne to cover all aspects of the peer review process from submissions to acceptance.